Bowflex at Fitness Supply

Bowflex has been synonymous with home strength training since 1986, when Bowflex of America introduced the original Bowflex 2000X and its patented Power Rod resistance system — one of the first home machines to deliver a genuine full-body strength workout without stacked iron plates. After Nautilus, Inc. acquired the Bowflex brand and its intellectual property in 1999 and later folded in the Schwinn fitness division, Bowflex grew into one of the most recognized names in home fitness equipment. In 2023, the parent company renamed itself Bowflex Inc. to reflect that nearly 40-year legacy.

Today's Bowflex lineup extends well beyond resistance-rod home gyms to treadmills, adjustable dumbbells, and kettlebells engineered for space-efficient, full-body home workouts. Bowflex treadmills combine compact, foldable designs with app-connected training programs, while the SelectTech adjustable dumbbell and kettlebell systems replace an entire rack of free weights in a single unit — making Bowflex a go-to brand for home gyms that need commercial-style versatility without the commercial-size footprint.