Echelon at Fitness Supply

Echelon launched in Chattanooga, Tennessee under Viatek Consumer Products Group, releasing its first connected fitness product, the Flex Bike, in early 2018. The brand built its reputation as a fast-moving, tech-forward alternative in the connected fitness space, and demand accelerated sharply during the at-home fitness boom of 2020 with bikes like the EX-7s and EX-Pro — establishing Echelon as a serious competitor in the smart cardio category.

Since then, Echelon has expanded into one of the broadest connected fitness ecosystems on the market, adding treadmills, rowers, ellipticals, stairmills, and smart strength machines alongside cold plunge and infrared recovery equipment, all tied together through a single membership and the touchscreen Reflect display. For anyone building a connected home gym that goes beyond a single bike, Echelon's lineup of smart cardio, strength, and recovery equipment offers an integrated, app-driven training experience across nearly every category.