Hammer Strength at Fitness Supply

Hammer Strength pioneered plate-loaded strength training when founder Gary Jones introduced the first Hammer Strength machines in 1989, built around a simple philosophy: for every push, there's a pull. That balanced approach to programming, combined with rugged, plate-loaded construction, quickly made Hammer Strength the standard for serious strength training in college weight rooms, professional sports facilities, and hardcore commercial gyms.

The brand's signature innovation is its iso-lateral design, which lets each arm move independently so lifters can train unilaterally or bilaterally on the same machine, building balanced strength and correcting side-to-side imbalances. For more than 25 years, Hammer Strength equipment has been used by elite athletes and strength and conditioning coaches at the highest level of sport, and today it remains the number one plate-loaded equipment brand in the world — a name synonymous with heavy-duty, no-compromise strength training.