Primal Strength
Primal Strength at Fitness Supply
Primal Strength is a British-designed strength and conditioning brand built for gyms that put their equipment through the daily grind. From plate-loaded and pin-select strength machines to modular power racks, Olympic barbells, and CPU-coated dumbbells, every piece in the Primal Strength lineup is biomechanically engineered and overbuilt to handle the rigours of high-volume commercial training floors — not just the occasional home workout.
The brand's Performance Series is purpose-built for commercial gym packages, offering precision-crafted strength machines, functional training tools, and free weight systems for full-service facilities, boutique studios, and serious home gyms alike. Whether you're building out a complete strength floor with Primal Strength racks and benches or adding plate-loaded machines to round out a commercial gym, this equipment is engineered for durability, longevity, and consistent performance under heavy daily use, backed by responsive servicing support.
Not sure what's right for your space?
Get a free, no-pressure consultation with our equipment specialists.
Strength Machines
Plate-Loaded Machines
Racks & Rigs
Benches & Platforms
Barbells, Plates & Collars
Dumbbells & Kettlebells
Functional Training
Why Buy From Fitness Supply?
At Fitness Supply, we stand behind every piece of equipment we sell. Our team of fitness equipment specialists is here to help you find the perfect setup for your space and goals. We offer competitive pricing, expert support, and fast shipping on all orders. Contact us today with any questions — we're here to help you build your best gym.
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Plate Loaded Leg Extension & Prone Leg Curl
Sale price $1,079.00Regular price $1,427.00 -
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Save $2,097By Primal Strength
125kg Pin-Select - Club Functional Trainer / Dual Adjustable Pulley
Sale price $6,554.00Regular price $8,651.00 -
Save $1,622By Primal Strength
125kg Pin-Select - Standing Lateral Raise
Sale price $5,070.00Regular price $6,692.00 -
Save $1,616 -
Save $1,642By Primal Strength
125kg Pin-Select - Pec Fly/Rear Delt
Sale price $5,135.00Regular price $6,777.00 -
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Save $1,630By Primal Strength
125kg Pin-Select Dual - Adductor/Abductor
Sale price $5,097.00Regular price $6,727.00 -
Save $1,773By Primal Strength
125kg Pin-Select Dual - Lat Pulldown/Seated Row
Sale price $5,540.00Regular price $7,313.00 -
Save $1,924By Primal Strength
125kg Pin-Select Dual - Seated Leg Ext/Leg Curl
Sale price $6,014.00Regular price $7,938.00 -
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Save $636By Primal Strength
125kg Pin-Select - Incline Cable Row
Sale price $1,989.00Regular price $2,625.00 -
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Save $1,403By Primal Strength
Plate Loaded Swivel Footplate Glute Drive
Sale price $4,387.00Regular price $5,790.00 -
Save $1,661By Primal Strength
Plate Loaded Rotating Smith Back Row
Sale price $5,195.00Regular price $6,856.00 -
Save $1,926 -
Save $1,812By Primal Strength
Plate Loaded ISO Front Pull Down/Dual High Row
Sale price $5,669.00Regular price $7,481.00 -
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Save $1,810By Primal Strength
Plate Loading ISO Standing Hamstring Curl
Sale price $5,657.00Regular price $7,467.00 -
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Primal Performance Series CPU Urethane Dumbbell (Sets)
Sale price $5,459.00Regular price $7,204.00 -
Save $2,817By Primal Strength
Primal Performance Series CPU Urethane Dumbbell (Sets)
Sale price $8,805.00Regular price $11,622.00 -
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